A-ICE
Digital Marketing and Website Support
A-ICE is an aviation software company headquartered in Pomezia, near Rome, developing technology for airports, airlines and ground handlers worldwide. Its product range includes systems for airport operations, departure control, baggage reconciliation, weight and balance, passenger information and other areas of aviation IT.
Our Work with A-ICE
Sussex Web Designs began working with A-ICE in 2018, providing ongoing digital and marketing support to the business. A-ICE did not have an internal marketing department, so our team worked closely with its sales team and senior directors in Italy, alongside colleagues based in Crawley, Sussex.
The relationship covered a broad range of work rather than one defined project. Website optimisation and content development formed a significant part of our involvement, alongside SEO, paid advertising, social media and lead generation activity.
We also supported A-ICE with product websites and microsites, helping the business present individual aviation software products in more detail and create focused destinations for specific campaigns and audiences.
Projects and Services
A substantial part of our work focused on improving and developing A-ICE’s existing website. This included complete website optimisation, content development and ongoing SEO work intended to improve search visibility and website performance.
Because A-ICE offers specialist software across several areas of airport and airline operations, the website needed to explain technical products to a commercial aviation audience. The company’s portfolio includes products such as Airport in Cloud, departure control systems and baggage reconciliation technology, alongside other operational airport systems.
Our work included creating product-focused microsites and supporting pages for individual solutions. This gave A-ICE additional ways to present specific products and support digital campaigns without relying entirely on the main corporate website.
Digital marketing activity included search engine optimisation, paid advertising, social media and lead generation. This work contributed to improved website performance and generated enquiries for the business, while giving the sales team additional opportunities to reach airport and aviation customers.
We also supported A-ICE’s wider marketing activity with presentations, printed collateral, video and other campaign material. Trade shows were an important part of its international sales activity, and our team produced the supporting graphics and marketing material required for these events, including stand graphics and exhibition collateral. A-ICE continues to attend international aviation events to present its airport technology products.
Working with A-ICE
Working with A-ICE required supporting a specialist technology company whose customers operate within a highly specific international market. Rather than working through an internal marketing department, our team worked directly with senior directors and sales colleagues to turn commercial and technical requirements into usable marketing material.
The relationship also involved collaboration between teams in Italy and the UK. A-ICE is headquartered near Rome, while members of its UK operation were based in Crawley, giving Sussex Web Designs direct experience supporting an international aviation technology business with a genuine Sussex connection.
Because the work covered the main corporate website, individual product sites and ongoing digital activity, we developed a detailed understanding of how A-ICE presented its aviation software to airports and airlines. That knowledge could then be applied across subsequent campaigns and marketing requirements rather than starting again with each new piece of work.
For Sussex Web Designs, the A-ICE relationship demonstrates the type of ongoing website and digital support we can provide to specialist technology businesses that need external marketing capability alongside their sales and management teams.
Frequently Asked Questions
Yes. Sussex Web Designs can work directly with business owners or sales teams where there is no in-house marketing department. The support can be tailored around what the business actually needs, whether that is website work, SEO, digital marketing or ongoing marketing production.
With A-ICE, our team worked closely with senior directors and sales colleagues rather than an internal marketing team. That meant helping turn commercial priorities and technical product information into website content, digital campaigns and other marketing material that could support the sales process.
This type of arrangement can work well for businesses that need experienced external marketing support without building a full internal team.
Yes. Sussex Web Designs can support businesses that sell specialist or technical products where the challenge is explaining them in a way that makes sense to the people buying them.
With A-ICE, that meant working with aviation software used by airports, airlines and ground handlers. Our role included developing website content, product pages, microsites and digital campaigns around systems that could be highly technical, while keeping the commercial message easy to follow.
This kind of work is particularly useful for businesses where the sales team understands the product in depth but needs help turning that knowledge into website content and marketing material that supports enquiries.
Yes. Sussex Web Designs can support lead generation alongside website development, so the website is not treated as a separate piece of work from the wider marketing activity around it.
With A-ICE, our work included website optimisation, SEO, paid advertising and other digital activity designed to increase relevant traffic and generate enquiries for the sales team. This meant the website could support ongoing campaigns rather than simply acting as a static company brochure.
For businesses looking to generate more enquiries online, we can combine website development with digital marketing activity that supports the sales process.
Yes. Sussex Web Designs can create dedicated websites or microsites for individual products, services or campaigns where a focused destination makes more sense than adding everything to the main company website.
With A-ICE, we developed product-focused microsites and supporting pages for specialist aviation software, giving individual solutions more space for detailed content and campaign activity. These sites could then be used alongside SEO, paid advertising and wider marketing work to support specific commercial objectives.
This approach can be useful when a business wants to give an important product or campaign its own identity and content without rebuilding or restructuring the main website.
